Baby Boomer Flower Children – Are Advertising Marketers Courting us or Passing Us By?

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I’m confused. Doesn’t take much.

I came of age in the 1970′s – the Woodstock Generation, Flower Children, Age of Aquarius – what-ever. I’m a Baby Boomer, and we don’t give up. And just in case you’re wondering, no, that’s not me in the photo above.

From all I’ve read lately, there’s supposed to be a whole slew of us coming into retirement soon, and our jobs are going to have to be filled by the younger set. (Ha, just try to fill our Birkenstocks).

So, my understanding is that marketers are going to be targeting us, since supposedly, we have quite a bit of disposable income to spend on our newly-found leisure activities. (Um, I’m not quite there yet, but you all know I’m trying.)

I was surfing through blogs (my new-found past time when I’m not working on my eBay Store, working my Shoppes site, or writing my own blogs.) Since I’m trying to reinvent myself with an eBiz second career, I fell in love with the blog, What’s That Smell. On it, there’s a section that has the most comprehensive information written that I’ve seen so far about how to go about signing up for paid surveys. I trust the information written on that blog, because the moms are really down-to-earth, and seem pretty straight-forward. I’m a good judge of character, and my first impressions are usually right-on. Just check out my latest posts at my Musings Blog.

Anyway, I signed up for quite a few Surveys, trying to get my feet wet here, and started with the basic suggestion from What’s That Smell to go slowly.

Um, it seems the marketers don’t like me, or maybe the Baby Boomer in me. I filled out all the forms and waited for the survey invitations to come in. In they came. So I get as far as “age group” ~ OK, here it is, 50+ but not 60. Then it bombs me out and says “thanks anyway, you’ve been entered in our sweepstakes and don’t meet our requirements.” I don’t want a sweepstakes entry, I want a check or money in my Pay Pal account. Grrr.

You don’t know how many times this has happened to me.

Next up, “Are you the primary decision maker when it comes to buying cars in your household?”

Ah, yes & no. I do have a DH of over 30 years, so I have to answer ‘No.’ Bombs me out; thank you very much, goodbye.

This is getting downright discouraging. I have a WAHM gal who’s one of my designers for my Shoppes site, and she makes a “pretty good” income doing surveys. Ya, she’s younger than me.

So what’s up with all the hype that one of the hottest job markets now is supposed to be the health field that’s going to be catering to the Baby Boomers? If we’re such a hot commodity, then why don’t our opinions count anymore?

Or is it just in our Baby Boomer minds that we still count?

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Moomettes About Moomettes

Cindi is a New England blogger from Connecticut and author of the multi-generational Moomettes Magnificents where she writes about Family, Grandparents and Grandchildren, family travel familiarization trips (FAMs), photography, social media and reviews. You can also find her cooking at Frugal New England Kitchen - Follow on Twitter @Moomettes

Comments

  1. 1
    Kim says:

    I’m thirty-something and my Mom is “over fifty-something” :)

    She does not qualify for nearly as many paid surveys as I do but she perseveres and has actually won from one of the sweepstakes entries.

    Try BzzAgent.com. It hasn’t made it on my site yet mainly because it is not the traditional survey site but my Mom does pretty well with that. I do believe that the more you can participate in it, the more opportunities you get.

    You really would be fantastic at it because it involves reporting on your experiences with a product they send you. Plus you get points to trade in for rewards.

    Good Luck!

    Kim @ What’s That Smell?

    [Reply]

  2. 2
    Kim says:

    …by the way

    Thanks for the mention and for “falling in love” with us. Hopefully we can live up to your expectations and keep you coming back!

    I know your blogs keep me coming back – they are fantastic!

    [Reply]

  3. 3
    LadyJava says:

    Congrats.. you’ve made the Red Hot Drops blogroll…

    Let’s drop some hot EC around!!

    Regards
    LadyJava

    [Reply]

  4. 4
    Mariuca says:

    Hola! Thanks and welcome to the Red Hot Drops, your site has been approved, have a great day! :)

    [Reply]

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