Lands’ End

Upcoming FeelGood Twitter Party

Several years ago I was visiting my friend in New Hampshire, and as we spoke she was crocheting infant hats for the neo-natal unit at Dartmouth-Hitchcock Hospital. They were so cute – and didn’t use much yarn to make. Several could easily be made in the course of a night while watching TV.

That whole winter I occupied my time making the hats for charity, and shared the pattern with my coworkers. I sent up bags full for my friend to bring to Dartmouth.

I’d like to let you know about the Lands’ End FeelGood Campaign. This initiative is a terrific way to shop and feel good about giving to homeless individuals and families across the country. For every Lands’ End FeelGood sweater purchased, the company will donate signature FeelGood yarn to One Heart Foundation’s Warming Families, a nationwide knitting charity. Lands’ End expects to donate thousands of pounds of yarn to the charity where volunteers plan to knit up to 25,000 hats and other items to warm the homeless and displaced.

One cone of FeelGood yarn is enough to make 28 hats.

How You Can Help

Help us spread the word about the campaign and the FeelGood collection. For every blog post about the campaign from now until September 16th, we will donate a cone of FeelGood yarn to volunteer knitters at Warming Families. One cone of FeelGood yarn is enough to make 28 hats to be donated to homeless individuals in communities across the country.

Embed Video – We’ve also created a knitting “how to” video you can embed featuring Vickie Howell, best-selling craft author and host of TV’s Knitty Gritty. It can be found on the Lands’ End YouTube channel here: Lands End.

Send a Link – Once your post is complete, please send a copy to TwitterParty@landsend.com. We will update everyone on how many cones of yarn were contributed as a result of your efforts at the FeelGood Twitter Party on September 16th.

Your Chance to Win
When you send your post to TwitterParty@landsend.com you will automatically be entered for a chance to win the FeelGood collection including two sweaters and coordinating accessories (valued at $200). Three winners will be chosen at random and contacted on September 17th.

Join Lands’ End and Vickie Howell, host of TV’s Knitty Gritty for a Twitter Party to celebrate the kickoff of the FeelGood Campaign. The party will feature more than 20 fun giveaways ranging from the FeelGood sweater and Vickie Howell’s books to Lands’ End Gift Cards and FeelGood yarn.